W Hotels Announces Rising Latinx Artist Elsa y Elmar as Final W Records Artist

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NEW YORK, August 13, 2021 / PRNewswire / – W Hotels Worldwide announced today that Elsa y Elmar is the latest artist to create exclusive music for W Records, the iconic hotel brand’s private label. Today marks the release of Elsa y Elmar’s cover of the hit song “Adiós Amor”, made popular by award-winning Mexican singer, Christian Nodal. Colombian-born artist joins other W Records alumni Japanese breakfast, Amber mark, Roosevelt and Genius of perfume as the first Latinx artist on the imprint.

The first of two singles, “Adiós Amor”, is released today both digitally and via limited editions of vinyl, and was recorded in a W Sound Suite, the brand’s signature, on-site recording studio, To W Hollywood. W guests and fans can watch Elsa y Elmar perform an intimate set at West Mexico to August 24, 2021 as she features listeners’ favorites, her sweet and sweet turn on “Adiós Amor”, as well as a new original track from W Records which will be released at midnight.

“Recording in the W Sound Suite at W Hollywood was such a fun experience, ”said Elsa y Elmar. “The setting was perfect, the atmosphere was good and all my needs were taken care of while I did what I love most: making music. Los Angeles is such an intense and inspiring city, and the W Sound Suite is an oasis of creativity in the midst of Hollywood. “

As with all collaborations with W Records, the label will once again support an important cause for both W Hotels and the artist. 100% of the revenue from streaming the two songs Elsa y Elmar will benefit The Casita de San Angel, a Mexico-based organization that partners with businesses to find productive and stable employment for adults with intellectual disabilities and / or neurological disorders.

Elsa y Elmar is a recognized bilingual singer-songwriter from Colombia who currently resides in Mexico. It was discovered by W Records in February 2020 and, within days, Elsa recorded both of her tracks before signing with Sony Music Mexico last year. Elsa y Elmar’s “spiritual pop” music has resonated with music lovers around the world, as it has over 2 million monthly listeners on Spotify and is currently the 8th most listened to Colombian artist on the streaming service. popular.

“We are delighted to finally release Elsa y Elmar’s music to the world after sharing her creative process in the W Sound Suite at W Hollywood,” noted Carly Van Sickle, Senior Director, Global Brand Marketing, W Hotels Worldwide. “It has been an incredible journey and we are honored to see Elsa y Elmar’s latest creation come to life as W Records’ first Latinx artist, joining a lineup that includes some of the most exciting artists in music today. hui like Roosevelt and Japanese Breakfast. ”

LISTEN TO “ADIÓS AMOR” HERE

Listen to these W Records releases:
Japanese breakfast – “Essentially
Japanese breakfast – “Crazy in Love
Amber mark – “Drunk with your love
Amber mark – “Can you hear me (Work again)
Genie Perfume – “Alain (Work again)
Genie Perfume – “Not for me
Roosevelt – “Fold
Roosevelt – “All over

About W Records
W Records is an award-winning label and resource for artists selected by W Hotels and their music industry partners. From recording to release, W Records supports artists at every stage of development, providing space for recording, mixing and mastering and finally, the distribution of the new sound via live performances, streaming and playback. vinyl production. W Records songs are of course recorded in the W Sound Suites (the brand’s signature, on-site recording studios). Each artist’s tracks are released through W Records both digitally and via limited editions of vinyl which are offered to taste makers, DJs and W fans as a way to go back to enjoy new music / future.

Manufacturing Notes
W Records supports emerging artists on the verge of global fame with production, distribution and live performances. Each artist composes songs in a W Sound Suite (i.e. W Hollywood, W Barcelona, West Bali Where West Seattle) and records a cover as well as an original song. Once the tracks are mixed and mastered, W releases a limited edition of vinyl which is sent to DJs, taste makers and music-loving members of Marriott Bonvoy.

The lining notes
The W brand’s long-standing relationships with music industry partners, promoters, media and influencers help W Records artists navigate a crowded market. Artists enjoy direct exposure to over 150 million Marriott Bonvoy members, providing a large audience from the start. W Records is partly overseen by Giant Step, the marketing agency that has created award-winning campaigns for brands like Intel, Samsung and ABSOLUT. Like W, Giant Step has a genuine passion for music and is a recognized brand in the industry having worked with many notable artists over the years including Amy Winehouse, Janelle Monae, Lady Gaga and Daft Punk. The team and capabilities of W Records are similar to that of a small but powerful independent label. W Records is supported by internal, music-centric PR teams between SEQUEL (W brand) and Grandstand Media, a co-signed non-commercial radio promotion, as well as Giant Step’s marketing team adding marketing from DJs, taste creators and influencers within the scope of the program and D Music Marketing, a Miami music marketing agency based with expertise in LATAM in radio, public relations and digital marketing. Worldwide distribution is handled by AWAL (Tom misch, 3LAU) which connects W Records to the public via top streaming services including Spotify, Apple Music, iTunes, Amazon, Google Play and Deezer. This combination of an agile label team with the marketing power of W Hotels and Marriott International creates a unique and exciting prospect for artists working with W Records to amplify their sound on a global scale.

To learn more about W hotels and music, visit w-hotels.marriott.com and follow @whotels and #WRecords on Instagram, and to stay up to date with Elsa y Elmar visit elsayelmar.com and follow her on Instagram at @elsayelmar. To book your own recording session in a W Sound Suite, go to: West Bali, W Barcelona, W Hollywood, West Seattle.

About W Hotels Worldwide
Born from the bold attitude and 24/7 culture of New York City, W Hotels, part of Marriott International, Inc., has revolutionized and redefined the hospitality world for more than two decades. A pioneer around the world, with nearly 60 hotels, W defies expectations and breaks the standards of traditional luxury wherever the iconic W brand arises. With a mission to fuel guests’ thirst for life, W ignites a desire obsessive about imbibing it, living it and repeating it. The brand’s provocative design, iconic What / Whenever service and lively lounges create an experience often copied but never equaled. Innovative, inspiring and contagious, the brand’s boosted energy celebrates the endless appetite of customers to discover new arrivals / next destinations in each destination, to see more, feel more, go longer, stay later. For more information on W Hotels, visit whotels.com/theangle or follow us on Twitter, Instagram and Facebook. W Hotels Worldwide is proud to participate in Marriott Bonvoy, Marriott International’s global travel program. The program offers members an extraordinary portfolio of global brands, exclusive experiences at Marriott Bonvoy Moments, and unparalleled benefits, including free nights and recognition of Elite status. To register for free or for more information about the program, visit MarriottBonvoy.marriott.com.

SOURCE Marriott International, Inc.

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