Super Bowl halftime show: A performer’s chances of headlining
© USA Today
Apple Music is officially the new partner of the Super Bowl Halftime Show. The NFL announced the new multi-year partnership on Friday as Apple Music prepares to take over after Pepsi pulled out of its partnership with the league.
“We are proud to welcome Apple Music to the NFL family as a new partner for the iconic Super Bowl halftime show,” said Nana-Yaw Asamoah, senior vice president of partner strategy for the NFL, in a press release. “We couldn’t think of a more appropriate partner for the world’s most-watched musical performance than Apple Music, a service that entertains, inspires and motivates millions of people around the world through the intersection of music and of technology.”
Apple Music has one of the largest music catalogs online, with over 90 million songs from numerous musicians, songwriters, and producers. Apple made its mark in the music industry with the iPod and iTunes before developing an award-winning streaming service with Apple Music.
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Apple sponsors the NFL halftime show
The first Super Bowl halftime show to feature Apple Music sponsorship will be Super Bowl LVII, which takes place on February 12, 2023 in Glendale, Arizona.
Looking ahead to the game, fans can expect to see exclusive details and previews of Apple Music’s Super Bowl Halftime Show by following @AppleMusic on TikTok, Instagram and Twitter.
“Music and sports hold a special place in our hearts, so we’re very pleased that Apple Music is part of the larger music and football scene,” said Oliver Schusser, vice president of Apple Music. and Beats, in a press release. “We look forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show.”
More than 120 million viewers watched the Super Bowl LVI halftime show, which included performances from Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar. The Super Bowl LVI halftime show won three Creative Emmy Awards.
Other past artists include The Weekend, Jennifer Lopez, Shakira, Beyonce, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince and Madonna.
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Who will be the headliner for the halftime show?
It didn’t take long for the first rumor to start about who might end up performing at the first Apple Music Super Bowl Halftime Show. TMZ has begun speculating that the new sponsorship deal could pave the way for Taylor Swift to finally perform at the Super Bowl.
According to the site, some thought Swift wouldn’t perform at the Super Bowl since she has a sponsorship deal with Coca-Cola, which is Pepsi’s biggest rival. But now that Pepsi is no longer the sponsor of the halftime show, it could allow him to perform at the Super Bowl.
TMZ’s other theory isn’t quite as strong. Given that Swift has always released music at midnight and the NFL announcement came at midnight, Swift’s fans have speculated that this must be a hint that she might be the performer of the great. halftime game. I sure hope they stretched well before reaching something like this.
But perhaps the biggest sign that Swift could be the Super Bowl halftime performer comes from Variety. The outlet reports that three sources close to the Super Bowl halftime show tell Variety that Swift will be the halftime performer at Super Bowl LVII.
Regardless of the theories already floated, Swift would make sense as the first halftime performer at the Apple Music Super Bowl. She’s got name recognition, plenty of radio hits that casual fans know, and would be the pop-friendly guy who recently performed at the Super Bowl, like Beyonce, Shakira, Katy Perry, and Bruno Mars.
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Drake’s album Take Care was released in 2011, and since then he’s maintained his apex as one of the greatest musical artists in the world. That’s an impressive feat considering how difficult it is for hip-hop artists to stay relevant in the mainstream for so long. It also has the catalog of hits to be a contender for the halftime show, and hip hop is the other genre besides pop that usually gets the nod for the Super Bowl.
Similar to Swift, Grande is one of the biggest musical artists around. She has many pop hits and would be a huge draw.
Rihanna turned down the opportunity to perform in the 2019 Super Bowl, citing her issues with how the NFL handled the Colin Kaepernick situation. Maroon 5 ended up headlining instead. If her views on the league have changed, she could be a candidate for the headliner in 2023.
Apple Music launches new playlists to celebrate announcement
To commemorate the news of its new partnership with the NFL, Apple Music has added new football-themed playlists to its Apple Music browsing section.
There’s the playlist called “Halftime Headliners,” which features hits from former Super Bowl halftime artists.
Apple also has a new playlist called “Stadium Anthems,” featuring songs that can normally be heard while playing games such as “Power” by Kanye West and “Seven Nation Army” by The White Stripes.
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