PNC Bank grants $ 100,000 sponsorship to Musical Instrument Museum

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The Musical Instrument Museum (MIM) received a sponsorship of $ 100,000 from PNC Bank. The award identifies PNC as the primary sponsor of MIM’s early childhood education programs (birth to 8 years) and a sponsor of MIM Music Theater, expanding the impact of music in the Phoenix community and beyond. of the.

“We are grateful to PNC Bank for this generous donation as MIM, like many arts and culture organizations, must find new ways to present its collections and programs to the audiences they serve,” said April A. Salomon , executive director of MIM. “This award recognizes and supports the efforts of our teaching team who have redesigned and launched new virtual programs this year. The vital funding PNC provides will allow MIM to continue to create innovative experiences that fulfill our mission of making music around the world accessible to all. “

“Music is a great platform to connect people, communities and generations. We all find common ground through music, and through that common ground we are stronger, ”said Cathleen Walker, PNC Regional President and Head of Business Banking, Arizona. “PNC looks forward to the opportunity to support MIM and we look forward to seeing it continue to expand its virtual learning opportunities and concert programs, while strengthening its reputation as one of the world’s most successful cultural institutions. valued by Phoenix. “

PNC funding will support three distinct offerings at MIM that touch on early childhood education. These include: Mini Music Makers, the MIM Early Childhood Movement and the Music Class for Children 0-5; Musical Adventures, the MIM genre and culture-based course for children aged 6 to 10; and professional development sessions for educators, with specific sessions for early childhood educators as well as those for all grade levels.

MIM has launched virtual versions of these popular on-site offerings in response to the COVID-19 pandemic, enabling children, families and educators to engage with MIM in new ways. Attendance at children’s online courses has surpassed 1,000 since April 2020, with several additional sessions scheduled alongside regular online courses scheduled for 2021 due to growing demand. Further online professional development sessions, which help provide educators with tools to integrate artistic activities into their classrooms, are also planned for early 2021.

The virtual education programs featured by PNC are part of a larger menu of virtual experiences at MIM that also includes virtual field trips for K-12 students and memory care programs for individuals. elderly living with memory loss.

Additionally, this award will support the MIM Music Theater in 2021, featuring emerging and internationally recognized artists from a wide variety of genres. Twenty percent of the artists who perform at the MIM theater are local in the Phoenix area.

After temporarily closing for seven months due to the global health crisis, the MIM Music Theater reopened in October 2020 with heightened security measures that require limited capacity. PNC’s generous support will help re-establish MIM Music Theater as one of the preeminent music venues of its size in the country.

In addition to hosting performances by renowned artists, the MIM Music Theater introduces guests to emerging talent from around the world. It has been called “the best 300-seat venue in the country” by Grammy-winner Shawn Colvin. Each performance is an extension of the museum’s exhibits, showcasing the instruments, the people who play them, and the musical language we all share.


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