Music artist J. Cole on the cover of NBA 2K23 “DREAMER” edition
While NBA 2K23 is set to release in early September, the game’s creators have announced another special edition of the game. Grammy Award-winning artist J. Cole will grace the cover of NBA 2K23 DREAMER Edition. Cole is an accomplished musician as well as an avid basketball player – he has proven himself professionally in Rwanda and Canada.
News of this new iteration of the game comes with the unveiling of an expanded MyCAREER mode that will allow players to add music, fashion and business to their career paths off the pitch. This continues the efforts of the game’s creators to emphasize the connections basketball has with a larger culture.
“NBA 2K has long been a place to discover new musical talent through their play and continues to be a gold standard for showcasing all things basketball culture,” J. Cole said of the collaboration. “It’s been an amazing journey to not only appear on a cover of this year’s game, but to be a part of the MyCAREER story, soundtrack, and introduce the DREAMER brand to NBA 2K.”
The game is set to debut an all-new soundtrack featuring some of the world’s most recognized artists, including Drake, Jack Harlow, and Megan Thee Stallion.
2K has announced that new songs will be added to the game every Friday, expanding the depth and breath of the soundtrack. Cole’s Dreamville label was a major partner in the construction of the game’s musical identity.