CMU releases new guide to streaming performer payments
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By Chris Cooke | Posted on Tuesday, August 31, 2021
As the big debate over the streaming economy continues, CMU Insights today released a new guide on whether and how artists get paid every time their performances are streamed, whether it’s performances musical or audiovisual.
The debate over the digital pie in music – that is, how digital funds are distributed among stakeholders in the music community – has been a big topic of discussion since it became clear that streaming was becoming the largest source of recorded music revenue. Last year, this specific discussion also dominated the âEconomics Of Streamingâ survey in the UK Parliament.
A similar debate is also taking place in the audiovisual sector. While for the TV and film industries subscription streaming remains a relatively small part of the business, it is also the fastest growing revenue stream with a fairly large margin, global platforms streaming media in particular becoming increasingly powerful, both as distributors and producers of content.
All of these debates require understanding how performers are currently paid when their performances are streamed. To make sure everyone has this knowledge, PayPerformers asked CMU Insights to produce and publish a user-friendly guide on how artist payments work with music and audio-visual services.
In most cases, whether and how artists share the money generated by streaming services like those run by Netflix, Amazon, Apple, and Spotify depends entirely on the deal each artist has with a producer, studio, or studio. a broadcaster or a label. The conventions differ according to the music and audiovisual sectors, and from one country to another. And in music, there are all kinds of complexities around recording contracts that also impact royalty payments.
When music is broadcast or performed in public, artists and musicians have statutory rights to be paid through the collective licensing system. And in some countries, actors enjoy similar remuneration rights for the broadcasting and / or retransmission of the audiovisual productions in which they perform. However, in most cases, these statutory rights do not apply to streaming.
Whether they should or not is another big part of the digital pie – and the broader streaming economy – of course, both in the UK and across Europe.
The new guide explains how everything works right now, when artists get paid from streams, and how those payments are calculated along the way. It is based on a series of interviews with managers, lawyers and accountants in several European countries – with additional information on unions and performer companies across the continent.
It also goes through all the variables, especially when it comes to star artists in the music industry, and the various challenges and issues that artists and managers have raised with record deals in recent years, including especially when old agreements have been applied to new sources of income.
You can download the guide âPayments by operators from streamingâ free of charge here.